- ICT Services
- Case Study
Var Group and Ducati: Made in Italy brand innovation full speed ahead!
In a dream-like location like the Ducati Museum, Sergio Rastelli, Enterprise Service Director at Var Group, and Andrea Spina, CIO of Ducati Motor Holding, exchange comments on the incredible victories of 2022 and the value of a partnership that excels both on and off the world's racing circuits. Together, they have completed numerous high-tech projects essential for Ducati's organizational growth: from the Service Desk, which introduces specialized expertise for managing workstations, increasing efficiency, and enhancing the job journey of every employee, to Data Center Management, which has allowed for the rethinking and strengthening of all processes in support of Business Continuity. This means highly specialized individuals dedicated to routine maintenance but also ready for specific and extraordinary interventions.
Both of these services have freed up IT personnel's time, allowing them to focus more on the design and development aspect, making them more flexible and responsive to business needs.
The collaboration has also extended to the world of Dealers, which is strategic for Ducati. With 800 dealers spread across 93 countries worldwide, properly conveying Corporate Identity is essential for growing the brand. In this context, the Digital Signage project helps Ducati disseminate multimedia content globally in a monitored and controlled manner. The Behavioral Analysis of the data collected in stores, on the other hand, allows for the analysis of all customer information and enhances the Customer Experience.
Both of these services have freed up IT personnel's time, allowing them to focus more on the design and development aspect, making them more flexible and responsive to business needs.
The collaboration has also extended to the world of Dealers, which is strategic for Ducati. With 800 dealers spread across 93 countries worldwide, properly conveying Corporate Identity is essential for growing the brand. In this context, the Digital Signage project helps Ducati disseminate multimedia content globally in a monitored and controlled manner. The Behavioral Analysis of the data collected in stores, on the other hand, allows for the analysis of all customer information and enhances the Customer Experience.