Sponsorships

Var Group and sport - promoting links between innovation and business

Var Group wins with Ducati corse at the MotoGP tracks

Var Group confirmed as Digital Partner of Ducati Corse in the year in which Francesco Bagnaia wins the MotoGP world championship for the second consecutive year and Ducati Corse wins the constructors' title for the fourth consecutive year. Var Group will continue to support the Borgo Panigale manufacturer on all national and international circuits for the 2024-2026 three-year period. The partnership is consolidated by the presence of the Var Group logo on the fairing of the Desmosedici GP of the Ducati Lenovo Team and with advanced digitalisation projects.

Var Goup & Lube Volleyball: a strong partnership on and off the court
Var Group Exclusive Innovation Partner of Lube Volley, for the 2022-2023, 2023-2024, 2024-2025 championships: with this partnership, the Var Group brand will appear at the centre of the official jerseys of Cucine Lube Civitanova, a sign of the importance of the collaboration between two absolute excellences in their respective sectors.
Var Group & Benetton Rugby: scoring together
Our partnership with Benetton Rugby is going from strength to strength; Var Group, already the team's Digital Partner, is also Official Sponsor for the 2022/2023 and 2023/2024 sports seasons. The Var Group brand is featured on the Lions' uniforms for the Guinness PRO14 and European Rugby Challenge Cup matches, as well as on the club's digital channels and on the pitch-side LED panels, LED wall and match programme. Over the years, the collaboration between Var Group and Benetton Rugby has led to renewing some of the team’s innovative processes, but it has also grown off-pitch with important training projects about the correct use of digital tools by young people and cyber security, as well as fan engagement activities.
Var Group solca i mari con Super Kali Mera
For three years as a sponsor, Var Group has been sailing the seas with Super Kali Mera, accompanying it in corporate team building activities, in first sailing courses for employees, in sailing trips with clients, in Italian and European regattas, with the logo imprinted on the hull, on the mainsail and gennaker when the boat is on the loose.
Var Group has embraced the sailing world not only because it shares the values of collaboration, trust and inclusion that this sport embodies, but also because Super Kali Mera is eco-sustainable. With a 12.5 meter hull and a 19 meter mast, this sailboat is built entirely of wood laminated with flax fibre, has a 10KW electric motor, with batteries that are recharged with photovoltaic panels and with a hydro- generator ensuring energy self-sufficiency.
Var Group & Lorenzo Lodola, together on a quad bike
Lorenzo Lodola is our youngest Ambassador at 19 years of age, and a lover of motorsports. In 2022, he competed in the Baja Aragon, a round of the FIM Bajas Hard Enduro World Championship, and the Rally TT Cuenca. Despite the accident which has confined him to a wheelchair, he has competed with record times. He has at least five races planned for 2023 and aims to promote awareness initiatives to amplify his most important message: disability is not a limitation, it is just a new perspective.
Var Group and Snaitech: partners in business and sport
Var Group is a partner of Snaitech S.p.A in business and in sport, and our collaboration is based on solid shared values: this is why we have decided to work together with them for the third time in the FEI Jumping European Championship as a sponsor of the five-day Show Jumping event.
Var Group and Menarini promote Fairplay
Fairplay is a value to be shared, in everyday life as well as on the playing field. This is why Var Group is sharing a wonderful journey through the world of sport with Menarini, and sponsoring the XXVII edition of the #FairPlayMenarini international award, for the third time. For more than 25 years, the Menarini International Fair Play Award has been promoting the great values of sport. An award given each year to champions, instructors and personalities from the national and international scene who, in their careers, have distinguished themselves as models of good conduct, both on and off the playing field.